A tiny town in Finland’s Arctic Lapland region is bidding to host the 2032 Summer Olympics, in a tongue-in-cheek awareness-building campaign with serious undertones to draw attention to the effects of global warming.
Salla, the self-proclaimed coldest place in Lapland located just north of the Arctic Circle, launched the international “Salla 2032 Summer Games Candidate City” campaign this week complete with a news conference and a promotional video on YouTube.
In the video, residents of Salla, where temperatures can dip to -50 degrees celsius are seen practicing summer sports in full-fledged winter conditions and wondering whether there will any ice and snow left in the area by 2032.
Salla Mayor Erkki Parkkinen told Finnish media that the campaign aims to draw attention to the consequences of climate change. He described 2032 as a turning point after which Salla, with its population of 3.400 people, and other Arctic locations will “cease to exist as we know them” with the melting of ice and snow amid ever-warmer winters.